Toyota and Lexus Dominate 2010 IntelliChoice.com

Best Overall Values of the Year Awards  

CHICAGO, February 10, 2010 - - Toyota and Lexus once again captured more trophies than any other automaker in the 23rd annual Intellichoice.com “Best Overall Values of the Year” (BOVY) awards, announced today at the 2010 Chicago Auto Show. Intellichoice.com is a leading source for automotive ownership cost and value analysis of cars, trucks, crossovers and sport utility vehicles (SUV’s). The annual BOVY awards identify best-in-class vehicles that deliver outstanding value and lower than expected costs over time.

Toyota and Lexus garnered five of the eight overall rankings for cars and trucks, and 11 of 31 total vehicle segments.

Toyota winners included the Prius hybrid, Yaris hatchback, Avalon full-size sedan, FJ Cruiser mid-size SUV, Highlander mid-size crossover, Sequoia full-size SUV, Sienna minivan, and both Tacoma 4×2 and 4×4 compact pickups. Lexus award winners included the RX luxury crossover, and the IS 350 luxury sedan.

The Prius, Yaris and Lexus RX were all repeat winners. The Prius has taken top honors in the BOVY mid-size car segment every year since 2004.